How can marketers ensure that their visual content captures attention and promotes brand retention? The psychology behind visual content plays a critical role here.
Although in 2020 the indisputable consensus is that visual content is a core part of any marketing campaign—90% of information transmitted to the brain is visual— the formula for success is still ultimately subjective, varied, and susceptible to change when audience preferences change.
However, that doesn’t mean that marketers should be in the dark about what kind of content will perform best.
To help, we’ve compiled some aesthetic principles that have been found to universally draw people in, no matter what the current trends are.
*Some cool-toned colors:
From influencer activations, to user-generated content and edited assets optimized for ad placements, we are your partner in all things social.
Want to propel your social strategy to the next level with optimized creative?