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What performs best 1

What creative performs best?

How can marketers ensure that their visual content captures attention and promotes brand retention? The psychology behind visual content plays a critical role here.

Although in 2020 the indisputable consensus is that visual content is a core part of any marketing campaign—90% of information transmitted to the brain is visual— the formula for success is still ultimately subjective, varied, and susceptible to change when audience preferences change.

However, that doesn’t mean that marketers should be in the dark about what kind of content will perform best.

To help, we’ve compiled some aesthetic principles that have been found to universally draw people in, no matter what the current trends are.

Successful Instagram posts have:

  • Brightness
  • Plenty of white space or background space
  • Single dominant color
  • Colors toward the blue end of the spectrum*
  • Texture

*Some cool-toned colors:Blue toned colors-1


2020 creative best practices

Frito Lay User Generated Content Example
Frito Lay User Generated Content Example
Quaker Oats User Generated Content Example
Quaker Oats User Generated Content Example

About Social Native

We are Social Native and social is in our DNA.

From influencer activations, to user-generated content and edited assets optimized for ad placements, we are your partner in all things social.

  • Coca-Cola activated 30 influencers in 3 hours for use across social channels
  • Dollar Shave Club decreased CPA by 22% with Social Native creative
  • Beautycounter achieved a 67% higher CTR with Social Native edited videos

Want to propel your social strategy to the next level with optimized creative?

Let's talk! 

Get a free mobile-optimized video with your first Social Native campaign!