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CONTENT CALENDAR

Creating fun and timely content is a great way to join the conversation on social for holidays, events and cultural moments. Want to increase sales of your product, get exposure for your brand or create positive associations by showcasing your greater purpose? Now’s the time to start planning for Q2. Let’s dive in to see how some of our favorite brands hit the ground running in Q2 with shareable content moments.

 

APRIL

APR 1 | April Fool's Day

Pupbucks: A Brand New Breed of Starbucks Stores

Last April 1st, Starbucks teased a new concept store called Pupbucks, a Starbucks for your best fur-iend. They promoted a 58 second video on Twitter that featured a Pupbucks employee (and pups) sharing the news. The dialogue was cute and clever...read below for a snippet:

 

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We see how much our customers love their dogs so we wanted to open just for them! Working at Pupbucks is a little different than any other Starbucks store I’ve worked at I think. The clientele is a bit more unpredictable. Oh, but they do always come when their names are called.

 

APR 10-12 | Coachella
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Social feeds on April 10th through the 12th are dominated by palm trees, cotton candy skies and colorful art installations. Around this time, eyes are glued to Instagram, awaiting stories of performances and boho outfit inspiration. Take advantage of the buzz by sending an influencer to Coachella with your product.

NYX User Generated Content Example

Content created for NYX Professional Makeup

APR 11 | National Pet Day

Content created for Rachael Ray Nutrish

Nutrish celebrated National Pet Day by posting images of pups and their favorite human food flavored treats like “Pawsta, Meatloaf and Burger.”

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Photos with human faces are 38% more likely to receive likes and 32% more more likely to receive comments. Feature the pet owner in the asset for increased engagement.

APR 22 | Earth Day

Content created for Acqua Panna

Showing appreciation for Mother Earth can go far on social. Use this opportunity to share what your brand is doing to be sustainable. Encourage your creators to share how your product helps them be a better citizen of the planet.

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Launch a sustainability campaign and roll it out on Earth Day!

Crocs User Generated Content Example

Content created for Crocs

Columbia Sportswear Supports Clean Water on Earth Day

In honor of Earth Day 2019, Columbia Sportswear matched all customer donations made to Planet Water Foundation, a non-profit that brings clean water to the world’s most disadvantaged communities, at its U.S. retail stores.

 

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According to the United Nations Children’s Fund and the World Health Organization, one in ten people across the globe do not have access to clean water. Each [water] tower takes just one day for our employees and factory partners to erect, but the good they bring to the community lasts for years.

—Abel Navarrete, VP, Corporate Responsibility, Columbia Sportswear

MAY

MAY 4 | Star Wars Day

Content created for Petco

Everyone from Jameson Whiskey to Nascar, Reebok, and Nokia shared Star Wars Inspired Content on May Fourth, 2019. Need some inspo for 2020?

  • Reebok shared an image of a creator with a floating Reebok shoe captioned ‘Practicing our Jedi Mind Control’

  • JCPENNEY launched a Star Wars line

  • Nokia shared a product video with clever captioning: ‘coming to your galaxy very soon!’

  • Petco shared their line of Star Wars pet products and activated 150+ creators to share content.
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Get creative with captions, and May the Fourth be with you!

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MAY 10 | Mother's Day

Content created for Jared

Wish a Happy Mother’s Day to all the moms out there and share gifting inspo to your audience leading up to May 10th. Your product might just make the perfect Mother’s Day gift!

JUNE

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JUNE 7 | #NationalDonutDay

Content created for Entenmann's Donuts

The estimated size of the U.S donut industry is $3.6 billion, and donuts are consumed by over 200 million Americans every year. Incorporating donuts in your content on June 7th will keep your brand relevant and top of mind. Don’t sell donuts but want to get involved? What doesn’t go well with donuts?

JUNE 8 | National Best Friend's Day

Content created for Sony Home Entertainment

Activate creators to pose with their best friends and share how your product brings them closer.

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Candid pictures are great for showing the sweetest moments of friendship.

JUNE 20 | Summer Solstice

Content created for  JCPenney

Summer is here and in full swing on June 20th, the longest period of daylight in 2020! This is the perfect time to activate creators to take your product to the beach and soak in the Vitamin Sea.

JUNE 28 | World Pride Day

Content created for Social Native Pride campaign

World Pride Day has experienced increasing coverage in recent years. Customers want to see that you support LGBTQ rights and posting on June 28th is a great way to do this!

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About Social Native

We are Social Native and social is in our DNA.

From influencer activations, to user-generated content and edited assets optimized for ad placements, we are your partner in all things social.

  • Coca-Cola activated 30 influencers in 3 hours for use across social channels
  • Dollar Shave Club decreased CPA by 22% with Social Native creative
  • Beautycounter achieved a 67% higher CTR with Social Native edited videos

Want to propel your social strategy to the next level with optimized creative?

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