Creating fun and timely content is a great way to join the conversation on social for holidays, events and cultural moments. Want to increase sales of your product, get exposure for your brand or create positive associations by showcasing your greater purpose? Now’s the time to start planning for Q2. Let’s dive in to see how some of our favorite brands hit the ground running in Q2 with shareable content moments.
APR 1 | April Fool's Day
Pupbucks: A Brand New Breed of Starbucks Stores
Last April 1st, Starbucks teased a new concept store called Pupbucks, a Starbucks for your best fur-iend. They promoted a 58 second video on Twitter that featured a Pupbucks employee (and pups) sharing the news. The dialogue was cute and clever...read below for a snippet:
We see how much our customers love their dogs so we wanted to open just for them! Working at Pupbucks is a little different than any other Starbucks store I’ve worked at I think. The clientele is a bit more unpredictable. Oh, but they do always come when their names are called.
APR 10-12 | Coachella
Social feeds on April 10th through the 12th are dominated by palm trees, cotton candy skies and colorful art installations. Around this time, eyes are glued to Instagram, awaiting stories of performances and boho outfit inspiration. Take advantage of the buzz by sending an influencer to Coachella with your product.
Content created for NYX Professional Makeup
APR 22 | Earth Day
Content created for Acqua Panna
Showing appreciation for Mother Earth can go far on social. Use this opportunity to share what your brand is doing to be sustainable. Encourage your creators to share how your product helps them be a better citizen of the planet.
Launch a sustainability campaign and roll it out on Earth Day!
Content created for Crocs
Columbia Sportswear Supports Clean Water on Earth Day
In honor of Earth Day 2019, Columbia Sportswear matched all customer donations made to Planet Water Foundation, a non-profit that brings clean water to the world’s most disadvantaged communities, at its U.S. retail stores.
According to the United Nations Children’s Fund and the World Health Organization, one in ten people across the globe do not have access to clean water. Each [water] tower takes just one day for our employees and factory partners to erect, but the good they bring to the community lasts for years.
—Abel Navarrete, VP, Corporate Responsibility, Columbia Sportswear
MAY 4 | Star Wars Day
Content created for Petco
Everyone from Jameson Whiskey to Nascar, Reebok, and Nokia shared Star Wars Inspired Content on May Fourth, 2019. Need some inspo for 2020?
Get creative with captions, and May the Fourth be with you!
JUNE 7 | #NationalDonutDay
Content created for Entenmann's Donuts
The estimated size of the U.S donut industry is $3.6 billion, and donuts are consumed by over 200 million Americans every year. Incorporating donuts in your content on June 7th will keep your brand relevant and top of mind. Don’t sell donuts but want to get involved? What doesn’t go well with donuts?
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