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Table of Contents

A new decade means a new playbook for marketers. 

Our first 2020 Marketing Mag edition is packed full of visual explainers, industry overviews and high-level insights designed to offer brand marketers a complete guide to winning in this new era.

Fun fact! All images used in this magazine were created via the Social Native platform.

Top of Mind What's Top of Mind For Brand Marketers in 2020
What Performs Best Merging Brand + Performance Marketing to Drive LTV
Content Calendar Q2 Content Calendar
AOR Model The End of the AOR Model
UGC Best Uses Cases Getting Creative with Influencer Activations
Mobile Video Best Practices How To Optimize Creative for Mobile Ads
Tracking ROI Tracking ROI of Social Media
Mindfulness Becoming More Mindful in Work and Life

What's Top of Mind For CMOs and CEOs Going Into 2020

The 3 key pillars shaping brand marketing in 2020

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Creating Synergy Between Brand and Performance

How Adidas, PacSun and The Knot Worldwide are merging the powers of brand and performance marketing


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Brand and Performance


Content Calendar: Q2 Content Deep Dive

The complete guide to the most important sharable content moments of Q2 2020 


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What Performs Best?

Tips and tricks for producing the highest performing Instagram branded creative

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Shifting Brand-Agency Relationships:

The End of The AOR Model


What the shifting brand-agency relationship means for industry players today and how brands can benefit  


Model Evolution Pink 2


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Influencer Marketing Use Cases

A review of the most creative influencer activations from leading brands last year 

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Infographic: Best Practices For Mobile-Optimized Video

The most useful creative guidelines for your video advertising strategy 

Class Pass Mobile Optimized Video Example Clif Mobile Optimized Video Example Sundial Mobile Optimized Video Example

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Brand and Sustainability

The leading brands that are altruistically embodying sustainability in their business and marketing joined the Marketing Mix podcast to discuss the importance of impact and how to achieve it


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Tracking ROI In The Social Advertising Landscape

How Sundial Brands tracked and increased their Add-To-Cart rate by 3.2X on social media last year 

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Mindfulness In Life And Work

Coach and expert, Jill Birnbaum, shares her key learnings and advice for becoming more mindful personally and professionally

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Content Awards

The 2019 Social Native Content Awards recognize the best consumer-generated content created across the industry last year

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About Social Native

From influencer activations, to user-generated content and edited assets optimized for ad placements, we are your partner in all things social.

We are Social Native and we know social.

Coca-Cola activated 30 influencers in 3 hours for use across social channels

Dollar Shave Club decreased CPA by 22% with Social Native creative

Beautycounter achieved a 67% higher CTR with Social Native edited videos

Want to propel your social strategy to the next level with optimized creative?

Let's talk! 

Get a free mobile-optimized video with your first Social Native campaign!

Aaron Paine

I have never worked with a company that cares so much about their customers. Social Native understands my needs as well as I do and adapts with me as my company evolves. 

- Aaron Paine, Polaroid, Hunstman, Dr. Jarts

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